![]() ![]() On the other hand, it must be taken into account that sometimes it does not identify well when we are dealing with a case of subliminal advertising, but there are sectors of the population that are delighted with the subject. SUBLIMINAL IMAGES CODEIt uses the image of a bar code that transmits subliminally the logo of the brand. One of the examples of subliminal advertising of this type is found in the case of Marlboro in Formula One. Subliminal advertising is also used to promote certain products or services that can not be advertised openly for legal reasons. In fact, to companies or brands what interests them is that consumers have a perfectly conscious perception of their advertising messages so that the memory of the product is greater. Although there are studies that support the thesis that subliminal advertising itself does not work, at least massively. Some people describe this unorthodox method as provoking stimuli in the person unconsciously and involuntarily. ![]() The general law of Publicity of 1988 indicates that subliminal advertising is a type of illicit advertising and defines it as “… that which is issued with stimuli at the threshold of sensitivity is not consciously perceived” Many companies use these subliminal techniques to reach the user and influence their purchasing behavior. Due to the debate over the morality of this type of advertising, prohibited it. Still, there is some debate surrounding subliminal messages, as it comes to be understood as a way of influencing someone’s preferences by manipulating their mind. The result of the experiment was not entirely conclusive. This phenomenon was tried trying to influence the will of the individuals during the realization of a certain activity without being aware of it and inviting to consume a certain product, feel some kind of sensation or inciting some need. The definition of subliminal advertising refers to the introduction of images in a video sequence so that, appearing so briefly, our eye is not able to see them and, therefore, we are not aware of having perceived them but our brain assimilates them subconsciously That is to say, the images appear so briefly that they are below the threshold of consciousness of the human being, they can not be seen but they are retained by the brain.
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